Wearable tech really established itself last year and 2016 is likely to see a further advancement of this technology. We see how it is advancing into new areas including horse racing and the benefits it can provide.
The Fit Bit has become revolutionary in the wearable tech marketplace and made it an every-day item for a one off purchase. The attraction lies in the ability to synchronise the data with your smart phone which in turn presents the data in a user friendly and attractive interface. This gives the user the satisfaction that their exercise or activity on that day has been of value and a contributing factor to an improved lifestyle. Like all popular technology there have been newer entrants to the marketplace such as an Aldi version which was recently sold for £24.99.
A much higher participant in the marketplace is the Apple Watch which at the moment is a very small player. The reason is that the unit price for the watch is very expensive and at present you need a smart -phone to sync your data while you cannot independently read emails or search the web – once these functions become independent the Apple Watch should sell by the bucketload. This device has a premium element to it but the ability to monitor health and fitness is one of its key selling points.
Wearable tech is not just for humans as it has now entered the world of sports and specifically horse racing. The big player is E-Trakka – it measures speed and heart rate with data that can be tracked professionally via a PC. The E-Trakka site has case studies on its use as well as information on the inventor and a chance to read the results. It is clear and concise as it tries to demonstrate it value as a product. E-Trakka has its rivals and it will be one of the many runners this year that is not on four legs. It will be interesting to see how the general marketplace handles this intruder in the authenticity of the sport, businesses like Coral may not be 100% behind the tech as cold data may give the more casual fan more info.
Coral have all the information on the latest news and stories and is also a great Cheltenham Betting site. A rival to E-Trakka is Gmax which not only concentrates on performance on a horse but also the welfare as the owner is more in tune with the health and their horse.
It remains to be seen if this this tech can make a significant difference to events at Cheltenham and Aintree but time will tell. If the tech in this market can only be 10% as successful with the human fitness sector then it will be a good time to invest financially but also intellectually going forward.